Since I am a fan of the new Sideshow Line and not a fan of companies that mishandle exclusives and screw over their loyal customers ... I would like to take this opportunity to cover both.
Sideshow Collectibles will be offering an exclusive 12" Darth Maul figure.
Now with some other companies, that might mean that you have to show up at their site at a specific time to order your exclusive item. Not only that, you will have less than one minute to place your order, including the entire checkout process. If there happens to be a problem with the site (no fault of your own) that prevents you from completing your transaction, they will send you an email and tell you that they're sorry but tuff sh**.
That sounds appealing, right? Well, if that's what you like, then don't bother with Sideshow's exclusives. Earlier when I mentioned "Exclusive", what I meant to say was "Inclusive".
Everyone over at Sideshow can stop reading now. You obviously get it. This is the part where the other companies out there that want to offer exclusives and not totally alienate their consumer base, should pay special attention.
What does Inclusive mean? Let's take Sideshow's current Inclusive as an example.
Wow! That's sounds really easy, but what does it really mean?
Do I have to be a part of some kind of special "Collector's Club" to get in on it? Nope.
Does that mean that if I don't order it within the first minute of the time window, that I won't be able to get one (except of course on eBay with a 10x mark up)? Nope.
What it means is that collectors have a time-specific window in which they can place a preorder for an item with the absolute guarantee that one will be reserved for them. Collectors cannot be pushed out by an item's limited edition size during this phase since the edition size has not yet been determined.
After the window has closed Sideshow will then decide what edition size to set based on the number of preorders made. Instead of having a few minutes to order your item, you get several days and everyone who orders in that window is guaranteed to get one.
Now with some other companies, that might mean that you have to show up at their site at a specific time to order your exclusive item. Not only that, you will have less than one minute to place your order, including the entire checkout process. If there happens to be a problem with the site (no fault of your own) that prevents you from completing your transaction, they will send you an email and tell you that they're sorry but tuff sh**.
That sounds appealing, right? Well, if that's what you like, then don't bother with Sideshow's exclusives. Earlier when I mentioned "Exclusive", what I meant to say was "Inclusive".
Everyone over at Sideshow can stop reading now. You obviously get it. This is the part where the other companies out there that want to offer exclusives and not totally alienate their consumer base, should pay special attention.
What does Inclusive mean? Let's take Sideshow's current Inclusive as an example.
Wow! That's sounds really easy, but what does it really mean?
Do I have to be a part of some kind of special "Collector's Club" to get in on it? Nope.
Does that mean that if I don't order it within the first minute of the time window, that I won't be able to get one (except of course on eBay with a 10x mark up)? Nope.
What it means is that collectors have a time-specific window in which they can place a preorder for an item with the absolute guarantee that one will be reserved for them. Collectors cannot be pushed out by an item's limited edition size during this phase since the edition size has not yet been determined.
After the window has closed Sideshow will then decide what edition size to set based on the number of preorders made. Instead of having a few minutes to order your item, you get several days and everyone who orders in that window is guaranteed to get one.
Click here to learn even more about their Inclusive Program
Click here to learn more about the new 12" Darth Maul
and don't forget to check out the cool little Droid Expansion pack you can get.
Lesson Over
Click here to learn more about the new 12" Darth Maul
and don't forget to check out the cool little Droid Expansion pack you can get.
Lesson Over
