The burning question of the moment is if the last of the LOTR trilogy, "The Lord of the Rings: Return of the King" will beak the $28.5 million Wednesday opening of "Star Wars: Episode One -- The Phantom Menace" from back on May 19, 1999.
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"Menace" opened at 2,970 theaters that mid-week day to kick off the summer movies. "Return of the King" is opening in 3,687 theaters beginning at midnight on Tuesday, Dec. 16. [cq]
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Just like it happened with "Star Wars" fans, some businesses expect a decline in employee attendance Wednesday as some of the fans of the "Lord of the Rings" sneak out to see the movie.
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The prequel to "Return of the King" last year, "The Lord of the Rings: The Two Towers" has the second place best Wednesday at $26 million, opening about the same time this year. "Matrix Revolutions" is the third place best mid-week opener at $24 mil, followed by "Jurassic Park 3" at $19 mil and "Men in Black 2" at $18.6 mil.
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Read the full story here
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"Menace" opened at 2,970 theaters that mid-week day to kick off the summer movies. "Return of the King" is opening in 3,687 theaters beginning at midnight on Tuesday, Dec. 16. [cq]
«
Just like it happened with "Star Wars" fans, some businesses expect a decline in employee attendance Wednesday as some of the fans of the "Lord of the Rings" sneak out to see the movie.
«
The prequel to "Return of the King" last year, "The Lord of the Rings: The Two Towers" has the second place best Wednesday at $26 million, opening about the same time this year. "Matrix Revolutions" is the third place best mid-week opener at $24 mil, followed by "Jurassic Park 3" at $19 mil and "Men in Black 2" at $18.6 mil.
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Read the full story here