Star Wars and General Mills Join Forces

Darth Aussie

Australian Sith Lord
General Mills joins the Episode II experience, offering young Star Wars fans a variety of special premiums in their cereal, yogurt and fruit snack lines in time for the film's release this spring.«

The most eye-catching addition to the supermarket cereal shelves is a limited edition Star Wars Episode II Cereal. The tasty breakfast treat features sweetened corn puffs and seven different Star Wars marshmallow shapes: clone troopers, red and blue lightsabers, Yoda, R2-D2, the Slave I, and the Jedi starfighter . Boxed in collectors edition holographic packaging (in two varieties), Episode II Cereal box-backs sport a special saga-spanning Star Wars board game.«

Look inside specially marked packages of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese's Puffs and Cocoa Puffs for collectible light-up lightsaber pens. There are five pens in all, styled after new and classic Star Wars characters: Anakin Skywalker, Luke Skywalker, Darth Vader, Mace Windu and Count Dooku.«


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