Barada
Saboteur
There is an interesting promotion being run by Sun Media in Canada, beginning this Sunday. Here is the official press release:
"At the end of April 2005, Activa Consumer Promotions Corp. is giving Star Wars fans and collectors the opportunity to discover the secrets of the Star Wars Saga with the Star Wars Official 2005 Pin Collection.
This collection includes a glossy collector's album and 20 galactic character pins spanning all six episodes. The collector's album features character summaries, photographs, and episode reviews, plus a special place for each of the 20 Star Wars character pins. There is a mix of popular characters from the original trilogy, such as Darth Vader and Luke Skywalker, as well as more recent character additions including Anakin Skywalker and Padme Amidala.
To start this epic collection, consumers from across 4 major markets in Canada will be able to get a FREE Star Wars Pin Album through the following newspapers: The Toronto Sun, Le Journal de Montreal, Winnipeg Free Press, and The Ottawa Sun. Then, during the days that follow, consumers can purchase their Star Wars character pins from participating retailers, for only $2.69 plus taxes each.
Gary Del Bianco, Director of Marketing and Promotions for Activa says, "We are thrilled to offer consumers a collection associated with the most successful film series of all time -Star Wars- just prior to the much anticipated release of Episode III on May 19th. The Star Wars Official 2005 Pin Collection unites all six episodes and commemorates this unforgettable space odyssey in a way that fans have never seen before."
This is a collection for all time with a story for all generations. It is a must-have for Star Wars fans and collectors of all ages!"
For more details on this program, please contact:
Gary Del Bianco
Director of Marketing and Promotions
Activa Consumer Promotions Corp.
gary@activaconsumerpromo.com
416.964.0971
I actually read this in the Toronto Sun before I saw the official statement, and I have to say I'm intrigued. Being limited to only four cities in only one country is going to make this an interesting collectible to obtain, to say the least.
Barada
