Well, I don't necessarily think that we "deserve" to get something for the points. Think of all the other things we buy on a daily basis that don't come with freebies.
BUT! I do think that putting the points on the back of every single package would lead one to believe that they are worth...
"You refer to the prophesy of the one who will bring balance to the Force."
1-Autographed CT Leia Figure
2-Autographed Darth Maul Figure
3-Ephant Mon, Jango & Clone Trooper Pilots
4-12" Electronic Jango Fett
5-Autographed Taun We figure
6-Padme Mini Bust
7-12" Zam Wessel
8-Jang, Clone...