Wizards of the Coast under a corporate spell

AmShak

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Staff member
Focusing Wizards: CEO puts Wizards of the Coast under a corporate spell
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Chuck Huebner, chief executive of Wizards of the Coast Inc., has been on the job less than a year. His mission is to help Hasbro cut costs and reverse declining revenue in its gaming division. Following his arrival in Renton, Huebner quickly reorganized Wizards senior management into a streamlined chain of command.
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The former Coca-Cola executive is fast bringing Wizards into alignment with Hasbro's revised long-term strategic plan — a plan that Huebner helped draft as Hasbro's senior vice president of strategic planning and then helped implement as senior vice president of business development over Hasbro's games segment.
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Hasbro, based in Pawtucket, R.I., aims to grow its overall revenue between 3 percent to 5 percent per year while improving its operating margins to 10 percent.
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