I got it too. I never messed with the auctions myself, so I have no opinion on them. However, Hasbro's questions about what we would prefer could produce interesting/frustrating results.
Included were:
Limited or exclusive figures we could purchase.
Earn free figures/accessories.etc (ie Frequent Buyer Program)
Several options for Behind the Scenes info or other news updates (woohoo-the big sites like Rebelscuma dn Galactic Hunter usually know what Hasbro's doing before Hasbro does
Collection management tool (sorry, Rebelscum beat you by about 5 years, and Alltroops is pretty spiffy in its own right
)
While free figs, or even exclusive figs could be neat, chacnes are it would just create more headaches.