Hasbro “Feels They Have Released Plenty” Of Female Character Star Wars Toys

wookiee_cookiee

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http://www.themarysue.com/hasbro-female-line/

Fans of Star Wars: Rebels were relieved back in December when Hasbro finally announced they’d be adding figures Hera and Sabine, two major female characters from the show, to their line of Rebels toys. But when you stack them up against the many differently sized figures of male characters, the options still seems a bit… lopsided. Well, too bad, because if what you want is more female figures, Hasbro doesn’t seem to care what you think.

Star Wars Collectible fan site Jedi Temple Archives asked a representative for Hasbro about this deficiency this past weekend at the New York 2015 Toy Fair. Their answer? Not very encouraging.

Q: Where are the action figures for the female characters from Rebels, like Hera, Sabine, or Maketh Tua? Male characters like Ezra and Kanan have been released multiple times already in many formats and scales, yet the best we’ve seen on shelves so far is a single Sabine with a non-removable helmet and a yet-to-be-released Hera, both of whom are packed with re-released Stormtroopers. Female characters have always played an integral role in the Star Wars saga, from Leia in the original trilogy to Padme in the prequels to Ahsoka and Asaaj in The Clone Wars and have always been among the first characters released in figure form, yet for this new chapter in the Saga, they’ve barely been a blip on the radar.

A: Hasbro feels they have released plenty of female characters in the line.

Hasbro responded similarly when asked about other specific female characters in the Star Wars franchise, in particular Leia and Asaaj Ventress, for whom they “have no plans for at the moment.”

Sad! I wish Hasbro would change their way of thinking.
 

wookiee_cookiee

Moderator
Staff member
Remember that interview from yesterday about Hasbro’s Star Wars toy line, and how curtly they shot down the idea of more toys based on female characters? Hasbro has felt that disturbance in the force, as if millions of voices suddenly cried out in annoyance, and has asked “to have this answer revised” in an attempt to silence them. Wait, I think maybe this metaphor is getting away from me.

Here’s what they said (with the original question for context):

Q: Where are the action figures for the female characters from Rebels, like Hera, Sabine, or Maketh Tua? Male characters like Ezra and Kanan have been released multiple times already in many formats and scales, yet the best we’ve seen on shelves so far is a single Sabine with a non-removable helmet and a yet-to-be-released Hera, both of whom are packed with re-released Stormtroopers. Female characters have always played an integral role in the Star Wars saga, from Leia in the original trilogy to Padme in the prequels to Ahsoka and Asaaj in The Clone Wars and have always been among the first characters released in figure form, yet for this new chapter in the Saga, they’ve barely been a blip on the radar.

A: Hasbro actually has some great new characters from Rebels hitting shelves now such as Sabine and Hera and have recently been releasing more females within our Black Series and Saga Legends line such as Mara Jade, Toryn Farr, Bastila Shan, Luminara Unduli, Padma [sic] Amidala (Geonosis), and a number of great Leia’s such as Ep IV, Endor, and the awesome Boushh disguise that was revealed at NYCC. (Editor’s Note: Hasbro has asked to have this answer revised.)

Okay, first, try to imagine what it was like for that Hasbro PR team member to find, remember, and list all of those ridiculous Star Wars names. That poor, poor laser brain.

Anyway, while it’s at least encouraging to see Hasbro recognize they made a mistake in dismissing Jedi Temple Archives‘ concerns and asking the site to update their answer (their original response, you’ll remember, was “Hasbro feels they have released plenty of female characters in the line,” which… no, you haven’t), it’s still worrisome to see them not only try to sneak a revision in rather than publicly own up to their mistake, but also not actually address any of the concerns fans had in the first place.

Check out The Mary Sue for more:
http://www.themarysue.com/hasbro-backtracks-on-star-wars/
 
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Borsk

Administrator
Staff member
The 2nd answer includes the phrase "sitting on shelves" ... which could be interpreted as "not selling as well", or "collecting dust". Neither answer is very tactful really. As a company, I have no doubt that Hasbro will make every effort to produce products that it thinks will sell well. It would seem that they feel the female characters won't sell as well as they'd like. Given the choice between making the millionth different Darth Maul figure or a new Aunt Beru figure, they're almost always going to pick Darth Maul because it's a safer investment.
 
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