$27 Million estimated for Thursday

Discussion in 'Espionage Report' started by Borsk, May 17, 2002.

  1. Borsk

    Borsk Administrator Staff Member

    According to early estimates, Attack of the Clones earned approximately $27 Million on opening day. Read the full story here.
     
  2. Borsk

    Borsk Administrator Staff Member

    Maybe George Lucas' concentration of Midi-chlorians was somehow diluted, because if early estimates hold true, the Force wasn't fully with Star Wars: Episode II - Attack of the Clones on opening day.

    Though figures are still being finalized, Attack of the Clones appears to have grossed in the vicinity of $27 million on Thursday from approximately 6,100 screens at 3,161 theaters, falling short not only of Spider-Man but of The Phantom Menace as well.

    Benefiting from 16 years of pent-up demand, The Phantom Menace launched on Wednesday, May 19, 1999 to a then record $28,542,349, playing on around 5,500 screens at 2,970 theaters. It then plunged 57% to $12,307,918 on Thursday, leading to $64,810,970 over Friday through Sunday, the second biggest opening weekend ever at that point. It left theaters with $431,088,297, a total that stands as the fourth highest of all time.

    Still, Clones had a huge day. In fact, it was the fourth biggest opening day of all time, should the estimate hold. But it's somewhat of a letdown, especially since prior to this each subsequent Star Wars movie had a much larger opening than its predecessor.

    The real casualties of all this, if business doesn't pick up considerably over the weekend, could be the exhibitors. Fox and Lucasfilm required theaters to keep Attack of the Clones for a minimum of four weeks, and they demanded 70% of the box office for the first three weeks, 60% the next two and 50% the two weeks after that. Many exhibitors balked at these terms, and in Quebec many refused them, resulting in Star Wars playing at virtually none of the province's 363 independent screens.


    Courtesy of Box Office Mojo
     
  3. Borsk

    Borsk Administrator Staff Member

    Box Office Mojo has reported that the revised number for Thursday is $30,141,417.

    The full article:


    The Force was with Star Wars: Episode II - Attack of the Clones as it soared past its predecessor to score the third biggest opening day ever and the most business Thursday has ever seen.

    Attack of the Clones pulled in $30,141,417 from approximately 6,100 screens at 3,161 theaters, averaging a scorching $9,535 per site.

    Benefiting from 16 years of pent-up demand, The Phantom Menace launched on Wednesday, May 19, 1999 to a then record $28,542,349, playing on around 5,500 screens at 2,970 theaters. It then dipped 57% to $12,307,918 on Thursday, leading to $64,810,970 over the Friday through Sunday session, the second biggest opening weekend ever at that point. It left theaters with $431,088,297, a total that stands as the fourth highest of all time.

    Clones now looks like it's following the Star Wars tradition of each subsequent movie having a larger opening than its predecessor, despite early reports that it might not top Menace.

    Only Spider-Man's $39,406,872 and Harry Potter and the Sorcerer's Stone's $32,333,203 rank higher among opening days, and they had the benefit of being released on Fridays, a much busier day than Thursday. Not to mention, each played to the point of super-saturation. Spider-Man set its records at 3,615 theaters and an estimated 7,500 screens, averaging about $5,250 per print. Harry Potter had the widest release of all time, 3,672 theaters and 8,200 screens, averaging around $3,950 per print. By comparison, Clones mustered nearly $5,000 per print.

    Bolstered by the Fourth of July holiday, Independence Day was the previous Thursday record holder, delivering $17,343,388 on July 4, 1996, following a $17,406,144 Wednesday and an $11,024,456 Tuesday night preview.

    Among all days, Clones' bow stands as the seventh biggest of all time.
     

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